The Fitniks™ Way
The Fitniks Founder
Donna Moore
At first it was about Jake, my grandson, who at the age of 8 despite an active schedule of team sports was beginning to gain weight. I knew my daughter didn’t serve a menu of “fast’ unhealthy food and the other members of the family Taylor at 13 and Madi , Jake’s younger sister were not having any issues. Or were they?
I suggested the family join a health club where they could all exercise together and they did. However the next time we talked I found that the “family” club actually only offered custodial care and infrequently scheduled activities for the younger children.
Worse, Taylor at 13 so small, actually weighing in less than her younger brother, was sent in to exercise on the adult equipment without any preparation at all! I was shocked. Later that week I watched tiny 6 year old Madi on the soccer field. I saw that she and her teammates were winded. A result I was sure of the one game a week, no real practice routine. Could it be that none of them were getting enough exercise? And what if a child didn’t like team sports? There had to be an answer.
I started some research, finding an incredibly bad situation and a great opportunity all at once. Although there were places where toddlers and pre school age children could go to get exercise, nothing existed for elementary school aged children. And these are the children most at risk. Statistics show that this age group without intervention will live a life span 5 years shorter than their parents. And it is not just overweight kids but all kids that are at risk. So what could be done?
If a health and fitness club for school age children didn’t exist – then I’d create one.
After over 35 years in executive positions with Disney, Williams Sonoma, Laura Ashley and other name brand retail companies I recognized an opportunity when I saw one. And this was an opportunity to "do good while doing well." So I gathered a team of experts, our Advisory Board, and we created something special - Fitniks™.
So how did we do it?
By designing a space and developing a program that is fun! Our program uses the very thing that put them on the couch, technology. We took video gaming, virtual reality and exercise equipment and put them together as an express circuit program. We added specially designed and medically approved strength training equipment and we call it all Fitertainment™.
After you watch the Video, you’ll want to join us. We're changing the direction of kid's lives through exercise. You can be a Fitnik too!
Donna Moore,
Fitniks International,
Founder